Zayru is a modern ethnic fashion brand that elevates the richness of Indonesian textiles through contemporary design and internally-managed production.
By integrating batik, tenun, and ulos into today’s silhouettes, Zayru bridges cultural heritage with modern lifestyle—delivering products that blend aesthetic appeal, everyday function, and narrative depth.
Founded in 2020, Zayru emerged as a response to the need for fashion that goes beyond surface beauty—offering garments with cultural relevance and philosophical nuance.
We believe clothing is a living medium of expression, continuously evolving while staying grounded in its traditional roots.
Every Zayru collection is conceptualized and crafted in-house with a high level of care for detail, quality, and authenticity.
Our integrated creative and production process enables us to maintain control, ensure consistency, and innovate in alignment with our brand vision.
Through a narrative-driven approach and refined internal systems, Zayru is building a fashion ecosystem that champions cultural preservation, authentic collaboration, and sustainable relevance for today’s and tomorrow’s generations.