Where Heritage Meets Style
ZAYRU in
Zayru is a modern ethnic fashion house translating Indonesia's endangered Aksara Nusantara — Jawa, Sunda, Bali, Batak, Bugis, Lampung, and more — into contemporary batik cap, batik tulis, lurik, and tenun.
— The Quiet Emergency
Indonesia's indigenous scripts are dying. Fast fashion is drowning the world in sameness. Zayru exists at the intersection of both — a refusal, in cotton and dye.
12+
Indigenous Indonesian scripts we draw motif from
<10%
of native speakers can still read their ancestral aksara
Indonesia is home to more than a dozen indigenous writing systems — Jawa, Sunda, Bali, Batak, Bugis, Lampung, Rejang, Kawi, and beyond. Most are flagged by UNESCO as endangered or critically endangered. A 2022 study by the Indonesian Ministry of Education found that fewer than 1 in 10 native speakers can read their ancestral script. We translate them into motif so they walk with you, every day.
The world produces over 100 billion garments a year. 92 million tonnes become textile waste. The average garment is worn fewer than 10 times. Zayru chooses the opposite road: small batches, slow craft, garments designed to be inherited — not discarded.
— Founded 2020
Each Zayru piece is shaped by patience: stamped with hand-carved caps, finished with selective tulis, and dyed with intention. We make ethnic wear that feels at home in 2026 — and roots you in something far older.
Most Zayru pieces are made with batik cap — hand-carved copper stamps pressed by artisan hands, then accented with selective batik tulis (hand-drawn detailing). The result is repeatable craft without losing the soul of the hand.
Our Liris Loka series is dyed entirely with natural pigments — indigo, soga, secang, mahogany. Off-cuts return to the atelier as upcycled accessories and patchwork leather bags. Nothing is wasted because nothing was rushed.
We work hand-in-hand with women artisans and local batik makers across Java, ensuring fair wages, safer studios, and the quiet dignity of work that lasts beyond a season.
— Signature Series
Each Zayru series adopts one writing system. Today, three. Tomorrow, every aksara worth saving.
The frangipani — sacred, fragrant, enduring. Bazaka pairs the kamboja flower with the curves of Aksara Jawa, drawn in soft ivory and ochre tones.
A greeting carried across islands. Sugeng weaves the geometry of Batak Horas with Javanese script, in deep indigo and earthen red.
Our slowest line — every garment dipped, oxidised, and sun-dried in plant pigments alone. The colour of the earth, captured.
— Our Products
Modern silhouettes across women, men, and the next generation — batik cap, batik tulis, lurik, tenun, and solid-tone essentials.
Modern ethnicwear designed to empower expression and ease.
Classic tradition meets modern masculinity — subtle statement pieces for confident, conscious style.
Playful heritage for curious hearts — comfy, expressive, made to move with growing imagination.
— What people are saying
Real Zayru wearers, real conversations — from the office, the runway, and the everyday.
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— Trusted by
BBKSDA Jawa Barat
Government
Dinas Pariwisata Mandailing Natal
Government
KPP Mining
Corporate
Dinas Lingkungan Hidup Bogor
Government
SD Tahfidzul Qur'an Darun Najah
Education
PJLKK Bogor
Institution
Bandara YIA · Pasar Kotagede
UMKM Gallery
Mall Malioboro
Retail
Dekranasda DIY
Government
Disperindag DIY
Government
Rumah BUMN Yogyakarta
State Enterprise
Yayasan RA. Dina
Foundation
— Frequently asked
Everything we get asked about craft, sizing, care, shipping, returns, and custom orders. Can't find what you're looking for? Email hello@zayru.com.
