The fast-fashion problem we're refusing
The global apparel industry produces ~92 million tonnes of textile waste each year, and roughly 20% of industrial water pollution comes from textile dyeing. Indonesia is one of the largest cotton importers in the region — most of it spun into clothes that won't survive a season. Zayru is built as a slow-fashion alternative: fewer pieces, longer use, traceable hands.
Natural dyes
Our Liris Loka series is dyed entirely with plant-based pigments: indigo (indigofera), mahogany bark, secang wood, jolawe. Reactive-dye pieces use low-water dye protocols and an in-house effluent treatment step before water is returned.
Scrap fabric, reborn
Off-cuts from cutting tables become accessories: leather-trim tote bags, patchwork outers, face masks, ribbons, and scrunchies. We aim for ~85% material utilisation per piece; what remains goes to community sewing programmes.
Women-led, locally rooted
Around 30 women collaborate with the atelier in Sleman, Yogyakarta. Many were displaced by the printed-batik boom; their return to hand-craft means dependable income and the survival of techniques that otherwise stop.
What we're still working on
- Transitioning packaging fully to recycled paper and home-compostable mailers.
- Publishing an annual transparency report (target: 2026).
- Increasing the share of certified-organic cotton in our base cloth.